SEO FOR FLORISTS & FLOWER FARMERS
for increased online visiblity
and more of the right enquiries
Photography: West Imagery
Florist: Smith & Lily
Hi I’m Clare
I ran a wedding and event floristry business, Smith & Lily, for many years before becoming an SEO strategist. That first-hand floristry industry experience gives me a deep understanding of the SEO strategies that build a strong long-term foundation and increase online visibility for flower businesses.
For your flower business to show up where your ideal clients are searching, your website needs three things:
1.A strong SEO foundation so Google and AI search results understand who you are, where you work, and the types of weddings and events you specialise in.
2. Content that answers the questions your couples and clients are already asking using authentic messaging that reflects your style, personality, and expertise. This builds trust, showcases your work, and helps you become more visible in search.
3. A simple, sustainable SEO plan so you know exactly what to focus on, without feeling like you're constantly starting from scratch.
Whether you want to implement SEO yourself or hand it over completely, you'll find support that's I’ve created specifically for florists. From free guides and paid resources tailored to the floristry industry, to a full-service SEO package where everything is taken care of, from your SEO audit and strategy to implementation, you can choose the level of support that's right for your business.
However you choose to work on your SEO, the goal is the same: helping your wedding and event floristry business become more visible online and attract more of the right enquiries.
"Someone who translates the SEO noise — and gets results"
“If you want someone to help translate the SEO noise and transform it into clicks and progress, and who is also lovely and professional, you’re in wonderful hands with Clare.
Clare was able to lay out what my website needed - and clearly communicated what I should prioritize for my site to make it work harder for me.
In the midst of all of this she would make suggestions to fine tune things and I really appreciated her thoughtfulness paired with her expertise. Our Google meet calls were always so helpful, and she helped me stay on track and hit the goals we set.
Since working together I’ve had an increase in locally-based inquiries and bookings, website clicks, couples interested in sustainably sourced florals for their weddings and I rank on page 1 of Google”
Urban Marigold Floral Design
"Why does my competitor appear above me on Google for every flower search?”
"I know I need SEO for my website but I don’t know where to start”
"SEO gives me sweaty palms… help!”
"I want easy tools to help me strengthen my existing SEO & have more enquiries”
"Do I need a blog? What should I post?”
You didn't get into floristry, growing flowers or teaching to become a marketer.
As an ex wedding and event florist, I understand the reality of running a florist business — the seasonal rush, the long hours, social media content, the feeling that marketing always gets pushed to the bottom of the list.
Having a robust SEO foundation helps set your website up for success. SEO builds over time, and your website should be working 24/7 for you, driving the right kind of inquiries.
With SEO there’s no having to think about what to post, just organic website traffic being driven to your website through Google searches and AI overviews.
Meanwhile, you get to spend more time on other areas of your business
And, that's exactly why my SEO resources are designed to make your life easier and to help boost your online visibility
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![A long dining table set for a special event, decorated with a lush floral centerpiece, lit candles, glassware, and arranged with napkins and plates.]()
Fairy Meadow Flowers
“I am so grateful for Clare’s help with my SEO, Google Business listing, and general backend assistance.
These kinds of things do NOT come naturally to me, as much as I’ve tried to figure them out on my own.
I notice a marked difference in my website traffic each time Clare works her magic.
She is also an incredibly kind person, a great listener, and a treasured source of support for me. Hire her - you’ll be glad you did!
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![A bride and groom standing close together indoors during their wedding ceremony, gazing into each other's eyes, with decorated tables and chairs in the background.]()
Lindsey White Floral Studio
“I cannot recommend Clare enough for her incredible SEO expertise! Before working with her, my Google Business page was completely non-existent, and I had no idea how much I was missing out.
Clare not only set it up but optimized it in ways I didn’t even know were possible. She also fine-tuned my website to attract my ideal customers.
Clare’s knowledge, guidance, and attention to detail have been game-changing for my business.”
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![A woman in a white wedding dress holding a bouquet of pink and white flowers, standing outdoors beside a large floral arrangement arch made of pink, white, and purple blooms, with a scenic background of green hills and a mountain in the distance.]()
BKD Floral Design
“Loved working with Clare! She is proactive, eager, knowledgeable and was excited to get our website current, more functional, implement seo, and made it all easier to navigate!
We are already seeing an increase in our page views, her help was truly a great investment!”
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Free SEO resources
I’m currently updating this page - I hope to have free SEO resources uploaded by the end of July
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PREMIUM SEO resources
I’m currently updating this page - I hope to have paid SEO resources uploaded by the end of July
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How we can work together
Results start with understanding where you are now. That's why the first step is a thorough SEO audit of your florist website.
I’ll take a close look at what's already helping you rank, what's stopping potential customers from finding you, and where the biggest opportunities for growth are.
You'll get a clear picture of what's working, what needs improving, and the practical steps that can help your business attract more local customers and enquiries.
Not sure which service is right for your florist business? No problem. Get in touch for a friendly, no-obligation chat and we'll talk through your goals, answer your questions, and help you choose the option that's the best fit for your business.
No jargon, no pressure—just honest advice to help you grow with confidence.
FROM £190 GBP
"I came to Clare thinking I just needed some help with SEOs and image alt text, but in addition to that, she also suggested a number of new and creative ways to help get more traffic to my site. She did a SEO audit and set up templates for me to follow, walked me through everything, and made sure I was able to easily manage the rest myself. Thanks to Clare, I’m already receiving more inquiries from potential clients, and am finally excited about the way my website looks and functions! 10/10, highly recommend!"
- Prism Floral Design
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